Rachel wears the Anneliese set
We believe that feeling playful is a state of mind, something that stays with us throughout our lives, regardless of how our bodies change. Within our youth-obsessed culture, there's a damaging myth that women lose their "spark" when they hit a particular age, and we are shamed for.... well, just about anything, from dressing too "young", to being too "matronly".
To fight back, we first launched our Ageless Fashion campaign in 2017, featuring models in their late 60's rocking our lingerie, and revisited the campaign in 2018. This year, we worked with the fabulous Rachel Peru, a model who also champions mid-life women on her IG and Podcast. All of these women demonstrate that lingerie is not and should not be reserved for 20 year olds.
Rachel wears the Kilo Brava Zebra Dress (left) and the Dita Von Teese Evelina set (right)
Sexuality over the age of 40 isn't a secret or taboo - it's a reality many of us are well aware of, but do not see represented in the media. We believe it's important for people to see women being their Playful selves at any age.
Our founder, Emma, describes her relationship with lingerie:
‘When I started Playful Promises I was in my 20s and now I am in my mid-40s. I still love to wear nice lingerie, I'm struck by how very rarely I see women over the age of 30 in lingerie campaigns. I think it’s important to show that women are sensual and beautiful at any age’
We hope that these images will inspire you, and you love them as much as we do!
Rachel wears the Joey set
Rachel wears the Deja Day Grace set with the Bettie Page Lingerie Doris Suspender Belt