All Brands

The Playful Promises collection is designed to mix quirky, directional design with all things playful, flirty and even a little bit dirty.

A line of official Bettie Page Queen of Pinups (R) lingerie and loungewear by Playful Promises.

Introducing our latest collaboration alongside author and entrepreneur Charli Howard. The Squish x Playful Promises lingerie collection is available.

Pretty, Fashionable, Affordable lingerie for a fuller bust. Compliment and enhance your shape with our D-K Collection, Deja Day.

Wolf & Whistle Lingerie, Activewear and Swimwear are perfect for those looking for exclusive and unique styles. Shop eco-friendly options for swimwear and activewear with performance fabrics created from recycled plastic bottles.

Dita Von Teese has always been an advocate for glamour being accessible to all women. Now you too can look and feel like burlesque royalty in Dita Von Teese lingerie, a brand new arrival to Playful Promises. This vintage-inspired lingerie line, dreamed up by Dita herself, offers show-stopping details and intricate lace.

Bold. Flirty. Fun. Hustler have been pioneering for sexual liberation since the 70s, which naturally made them the perfect people for us to team up with. We share the same common goal: to make people feel sexy, empowered and unfettered by cookie-cutter beauty ideals and sexuality. The Hustler Lingerie collection is bursting full with sexy styles perfect for the boudoir, as well as simple styles that let your body do the talking.

Kiss Me Deadly joins our selection with an offering of vintage-inspired lingerie for retro rebels. The collection features a range of classic suspenders and girdles influenced by 40s and 50s lingerie and fashion. Kiss me Deadly is a British leading independent lingerie brand so this collection is not to be missed.

Daring and bold, the Megan Barton-Hanson x Wolf & Whistle collection is the ultimate she-wolf vibe. This collaboration with the sex-positive model, influencer and author features neon pinks, pastel blues and classic black lace lingerie with extra-sexy details.

The Felicity Hayward x PP collection has arrived! Shop looks designed in collaboration with plus size model and body positive activist Felicity Hayward. This collection features a range of styles to suit all tastes. Featuring Felicity’s very own body positive movement slogan ‘Self Love Brings Beauty’, there are extra glamourous styles in sumptuous satins, stand out and daring prints, bodysuits that need to be seen, as well as easy to wear bralettes.

Sammi Jefcoate x Playful Promises brings together Sammi’s unique style and our luxe lingerie details. Her love for underwear as outerwear is present in pieces that are ideal for styling; we can’t wait to see your looks!

Tutti Rouge present their latest designs, seasonal colourways, alongside best selling classics. They design exclusively for the Fuller bust, Curve and Plus, so they only have you curvy girls in mind. You'll love their contemporary designs and very affordable pricepoint. Available in Bra and Bralette sizes 30-48, D-G with Bodysuits and Briefs sized from extra small to a 6XL.

KILO BRAVA offers ethically made, attainable luxury for the modern woman while providing versatility by blurring the lines between intimate apparel and ready-to-wear. All about comfort, sensuality, and the exquisitely feminine, KILO BRAVA is designed for the woman who knows her worth and loves gifting herself with special pieces. From dreamy, hand-rendered lace and embroidery to ultra soft luxe fabrics, each item is a treasure. All materials are sourced for their hand-feeling, beauty, and comfort, and the brand sought out top factories and artisans known for their handcrafted and time-honored techniques.

Bold, provocative and outright stunning, Regalia is attire to flaunt and be seen. Delve into something daring with Regalia - The twisted cousin to Playful Promises, this accessories collection is kinky, quirky, loud and proud.

Be adventurous with Soft Paris and their range of intimate accessories. Sleek and sophisticated, Soft Paris is for those who are daring yet discerning when it comes to experimenting in the bedroom. Enjoy an intimate massage with one of their erotic body massage oils, add a splash of gorgeous glide with one of their specially formulated intimate lubricants, have a bit of brazen fun with their BDSM accessories or spend some quality time alone with one of their luxury intimate toys.

Vush is a sexual wellness brand that wants you to love loving yourself. Whoever you are, wherever you come from, whoever you love; you’re welcome here, just as you are. They're for the beginners, for the nervous, for the curious, for the brave. For anyone who was made to feel shame about their body. For anyone who has been taught not to prioritize their pleasure. They're working to change the conversation around sexual wellness for you, but to do that, they had to create products worth talking about...

Never before has being green made you feel like a such a queen! The Gaia collection by Blush Novelties is the first ever range of biodegradable and recyclable eco-friendly sex toys. Crafted from starch-based bioplastic featuring multispeed vibrations and a quiet motor, this is a range of sustainable pleasure products you can feel good about (in more ways than one.)

Coco de Mer pieces are designed by women for women, intended to make you feel like your most powerful self. Seductive and unique collections of luxury lingerie and erotica to delight your senses and awaken your desires.

Je Joue sex toys are the ultimate in quality and pleasure. With beautifully crafted designs guided by expert insight and extensive research, this London based luxury sex toy brand has been encouraging individuals to explore their bodies and indulge in feelings of ecstasy.

Smile Makers is a sexual wellness brand on a mission: to normalize the perception of female sexuality. Created in 2013, their idea was to put vibrators on the shelves of mainstream retail and in the pages of our favourite magazines. After all, sex is a normal part of life. Their pleasure products fit naturally among your wellness essentials and have been created with the female body in mind. An invitation for moments of self-exploration, their colourful and ergonomic vibrators have been designed based on the latest research on female anatomy. With insights from sexologists, the brand also shares pleasure tips and positive sex education. Discover Yourself.