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Feel nice, feel naughty, but always #FeelPlayful

Playful Promises is founded and run by women, with a focus on how the modern woman sees herself and her body.

  • Experts in Every Stitch

    We’ve spent over 20 years perfecting the art of bra making and designing to lift, support and celebrate every curve.

  • Designed to Love Every Inch of You

    We pride ourselves on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 / US 4-24.

  • It Starts with What You Wear Underneath

    We believe that your lingerie reflect YOU and be a secret source of confidence. That's why we're committed to flawless fits and never sacrificing style.