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Playful Promises is founded and run by women, with a focus on how the modern woman sees herself and her body.
Experts in Every Stitch
We’ve spent over 20 years perfecting the art of bra making and designing to lift, support and celebrate every curve.
Designed to Love Every Inch of You
We pride ourselves on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 / US 4-24.
It Starts with What You Wear Underneath
We believe that your lingerie reflect YOU and be a secret source of confidence. That's why we're committed to flawless fits and never sacrificing style.
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“The set I bought is absolutely AMAZING - it fits, supports me, and looks sexy.”
- C.E.
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“My Playful Promises bra is perfect - I’ve never felt so good in a bra in all my life. ”
- Jessica
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“I wore my set to work... I felt so confident and eloquent - it was epic.”