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Welcome to the table where everyone’s invited and confidence is always in style!
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Feel nice, feel naughty, but always #FeelPlayful

Playful Promises is founded and run by women, with a focus on how the modern woman sees herself and her body.

  • Experts in Every Stitch

    We’ve spent over 20 years perfecting the art of bra making and designing to lift, support and celebrate every curve.

  • Designed to Love Every Inch of You

    We pride ourselves on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 / US 4-24.

  • It Starts with What You Wear Underneath

    We believe that your lingerie reflect YOU and be a secret source of confidence. That's why we're committed to flawless fits and never sacrificing style.

★ ★ ★ ★ ★

“The set I bought is absolutely AMAZING - it fits, supports me, and looks sexy.”

- C.E.

★ ★ ★ ★ ★

“My Playful Promises bra is perfect - I’ve never felt so good in a bra in all my life. ”

- Jessica

★ ★ ★ ★ ★

“I wore my set to work... I felt so confident and eloquent - it was epic.”

- Liz

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EXPLORE OUR RANGE

Find The One

Whichever your lingerie style, we’ve got the one for you. There’s something for everyone ranging from naughty to everyday styles, the choice is yours.