Bought it in 32DD. It's really just a teensy bit tight, so I think I could have gone for 32E but otherwise it's a really nice bra bought for 10.50£. It could easily become one of my new favourites. Also, the size calculator in the Playful Promises site didn't help me at all. It recommended I got 34C/D which I NEVER wear for other brands. I had to come up with what to get through reviews, their size comparison video, other size comparison sites and research about this "traditional sizing" of theirs. Found out that I had a bra from a brand not mentioned in their comparison video (Princesse Tam Tam if anyone wants to know) there I wore 70E. The lace detail in the center isn't symmetrical. A flaw that isn't really noticed until you look up close but it might just be the one I got. The band sits super comfortably but as mentioned, I should've gone a cup size up.